National Brand Challenge
The Brand Challenge is a marketing case where teams produce marketing campaigns for actual product lines. The National Brand Challenge sponsored by the Marketing Association will see teams from New Zealand present their recommendations in front of a panel of judges and compete for the title of national champions. RegistrationThe team that comes first place in the semester one Brand Challenge will be selected to compete in the National Brand Challenge. DatesSaturday 16th August FormatTeam Size: Three - Four People A marketing case study will be distributed to all teams. Teams have one week to prepare a written submission detailing key analyses, a marketing recommendation, campaign timeline and a visual example on one aspect of the campaign. Four finalists are selected to present to industry judges (15 minutes presentation, 10 minutes Q&A). During the presentation, one aspect of the campaign should be demonstrated live. |