The Brand Challenge
We’ve all been on the receiving end of marketing campaigns and we know what gets our attention. So now it’s your turn to be on the other side of it and create a marketing campaign. The Brand Challenge will provide students with the chance to apply their marketing knowledge to a product and design a marketing campaign. It will test students' theoretical marketing knowledge, creativity, as well as developing presentation skills in front of a panel of judges. PrizesThe prize money for the top three teams in 2014 were as follows:
RegistrationYou can register for the 2015 competition here. FormatTeams of 2-4 will be provided with a product and some basic information regarding the product or service. They will be required to design a marketing strategy around it. All teams will submit a proposal and the top four teams from the preliminary submissions will then make a presentation to a panel of industry judges. Tutorials
Case Analysis and Presentation Tutorial DatesCase Distributed: Monday 27th July Hand in Proposals: Wednesday 29th July Finals Presentation: Saturday 1st August |