We’ve all been on the receiving end of marketing campaigns and we know what gets our attention. So now it’s your turn to be on the other side of it and create a marketing campaign!
Brand Challenge lets you design a marketing campaign for a real life company. It will incorporate marketing knowledge and creativity, as well as a chance to present in front of industry judges.
For any enquiries, please contact firstname.lastname@example.org
Teams of four will have an opportunity to hear directly from Contiki representatives and ask questions at our tutorial. Over the course of the week, teams will produce a 5 page written report as well as a 10-minute presentation with slideshow. There will be preliminary round presentations with the top five teams going through the finals.
Registrations close and case release: Wednesday 19th September
Tutorial: Thursday 20th September
Submissions due: Thursday 27th September
Preliminary presentations: Saturday 29th September
Finals presentations: Monday 1st October
Prizes include: Each member of the winning team will win a seat on a Contiki domestic tour worth $450/person! One competitor will be selected for a paid internship with Contiki. Also up for grabs is awesome Contiki merchandise