We’ve all been on the receiving end of marketing campaigns and we know what gets our attention. So now it’s your turn to be on the other side of it and create a marketing campaign!
Brand Challenge lets you design a marketing campaign for a real life company. It will incorporate marketing knowledge and creativity, as well as a chance to present in front of industry judges.
For any enquiries, please contact firstname.lastname@example.org
Teams of 2-4 will be provided with a product and some basic information about it and the company. They will be required to design a marketing strategy around it.
All teams will submit a proposal and the top four to six teams from the preliminary submissions will then make a presentation to a panel of industry judges.
Case Distributed / Launch Function : 7pm, Wednesday 5th April OGGB3
Written Proposal Hand-In: Midnight, Saturday 8th April
Finals Round Presentations, Networking, and Awards: 6pm, Monday 10th April, OGGB Decima Glenn
Case Analysis and Presentation Tutorial: 6pm, Thursday 30th March, OGGB Case Room 3
This will be an interactive, team-based workshop (no prior knowledge required).
Check out the Resource Centre for useful materials to help you prepare for the case competition!
1st Place: Lunch with the company, $300, and Joiy wine
2nd Place: $150, and Joiy wine
3rd Place: $100, and Joiy wine